hilary hutchison

Hi! I'm Hilary. I'm a digital marketer. My work currently involves email marketing, with a focus on customer retention, SEO/SEM, content marketing, website management - and when I have time, I learn more about conversion copywriting, advanced Google Analytics and baking. (The baking is a delicious uphill battle.)

Before that, I specialized in e-commerce. Part of my job involved email optimization (I designed and implemented an email marketing strategy that increased sales by 701%), SEM (resulting in a nifty 1,138% increase in sales YOY), website maintenance and social media advertising. Prior to that, I worked at Emerald Downs in Washington State, where I ran the CRM & loyalty program, managed and produced content for the website, email newsletters, social media (including being the Twitter voice of Ed the Thoroughbred, the track’s mascot!).

Previously, I worked at equine hospitals in Kentucky, learning everything I could about equine medicine. Working at the hospitals was ridiculously fun (and tough), and taught me a lot about equine healthcare at the highest levels and how to market a niche industry.

More recently I’ve been traveling (pre-pandemic!), visiting 20+ countries.

I’m looking for my next adventure - explore what I have to offer in my Services page to see if I can help you.

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